With more than 4.5 billion mobile subscriptions around the world, mobile marketing and advertising is proving to be a fruitful investment for multinational corporations and entrepreneurs. As the mobile phones have grown to be as an integral part of life, reaching people through Short Message Service like bulk SMS is not just a smart way but economical marketing and advertising way too. With its cost effective, reliable,and more quickly turnaround time, SMS marketing is proving to be a more effective application in today’s marketing arena.
It is anticipated that by 2014 mobile internet consumption may well over take desktop internet usage. In accordance with Mobile Marketer, SMS has response time 8 times more than email. With climbing mobile phone users worldwide, mobile is a crucial access point through which business owners are able to reach potential customers with ease. It estimated that about 98 % of the SMS are opened and read by individuals, making mobile marketing and advertising a reliable and effective marketing program in present day competitive marketing arena. All of these data clearly pinpoints the importance of SMS advertising and marketing as an effective marketing and advertising strategy.
Earlier, entrepreneurs and organizations had to depend on SMS service providers to send bulk SMS to buyers, but these days bulk SMS application has helped entrepreneurs to express updates to customers in just a press. Sending SMS in bulk quantities is among the most basic and cost effective way to achieve multitude of potential customers in time.
A bulk SMS application allows you to send your ad message in a SMS form from your excel database. You can send out these messages either from the computer of yours or perhaps through your mobile. As bulk SMS advertising is becoming popular in the marketing arena, it’s also used in other sectors such as for example financial institutions, education institutions, corporate, FMCG marketers and numerous other people. This application allows a business entity to send out personalized messages to prospects and would stay in the inbox till the receiver deletes it. And so, even if the receiver does not have quick necessity of the advertised product or service, he is able to speak to you in future anytime the need develops as your contact is stored in his inbox.
As a result of its effective performance in the advertising and marketing world, even long scale groups have began to work with bulk SMS technique to increase their business work productivity. However, business owners have to choose the best bulk SMS software depending on their outlook and budget because several program may well not have all of the sophisticated functionality required to send SMS to many computer users. And so, kickoff your advertising campaign using bulk SMS advertising and marketing plan and go in advance of the competitors of yours.